The better PureClarity
search alternative
for your webshop

See how EasyFinder compares to PureClarity and why webshops are making the switch. From natural-language AI search and automatic filters to product boosting and self-learning rankings, EasyFinder is built to turn searches into sales, without a dev team and without enterprise pricing.

Compare PureClarity and EasyFinder

EasyFinder vs PureClarity. A side-by-side comparison to help you choose

One flat price, no surprises, for shops up to 7,500 products.

€19/month

PureClarity

Tiered subscription

Starting price:

£199/month

Feature	EasyFinder	PureClarity
AI-powered search
Instant search
AI-first UI with guidance
AI filtering from search query
Automatic synonyms
AI no-results recovery
Personalization and styling
Transparent pricing on website		visible tiers
AI-guided onboarding		setup support
A/B testing
No-code self-service setup

Last update: May 23, 2026

Why businesses switch from
PureClarity to EasyFinder

Ten times cheaper

PureClarity starts at £199. EasyFinder starts at €19/month with comparable features.

AI filtering that interprets the query

A feature PureClarity does not offer, but one that gives your customers more relevant results right away.

And this is just the tip of the iceberg

Search experience withoutwith
EasyFinder

1000+ unfiltered results, results that only load after hitting enter, and a search bar that doesn’t understand what customers mean due to typos or because they didn’t type the exact product title. A large portion of customers drops off.

With EasyFinder, customers search the way they’d type into ChatGPT. Results appear instantly while typing, the AI understands what the customer is looking for and uses that to surface the best matches and automatically apply filters. No endless filtering or countless search attempts for the same product, just a clear interface that guides the customer step by step to the right product.

FAQ

Do you have any questions? We have answers

What is the main focus of PureClarity?

Personalization for ecommerce

Where is my data processed and stored?

All your data is processed and stored on our servers in Germany, and it never leaves the EU. We handle your data with care and never sell it to third parties. Our data center is DIN ISO/IEC 27001:2022 certified, so you can count on a secure and reliable setup.

How does EasyFinder get my product data?

If you're on Shopify or WooCommerce, our extension pulls in your product data directly. For other platforms, we work with a product feed. You can supply this through a tool like Channable or set up your own feed. We have documentation available, and our support team is happy to help you get it running.

What happens when I have new products?

Our Shopify and WooCommerce extensions sync continuously, so any change in your shop is picked up right away. If you're using a product feed, your products are updated once a day.

Do I need a developer to implement the search bar?

Not at all. If you're on Shopify or WooCommerce, you can install EasyFinder directly through the app or extension, no code needed. For other websites, you only have to add one small script tag to the head of your site. If you're having trouble, we're here to help.

What if I reach my usage limit?

No surprises. Floating modules fade out and your search bar falls back to the standard one you had before.

What if I cancel?

Same as reaching your limit: the floating modules disappear and your original search bar takes over again. Your data stays safe, so you can pick up right where you left off whenever you come back.

The better PureClarity search alternative for your webshop